None of us ever wakes up, looks in the mirror and says, βToday, my goal is to be irrelevant.β
When you introduce yourself to someone, you donβt say,Β βHi. My name is Chad Massey, Iβm a financial advisor and Iβm Irrelevant.β
Of course you donβt. β¦or do you?
The moderator of my networking pod asked us to answer a great question for our introductions:
βWhat makes you different from your competitors?β
Sadly, most everyone blew it. I heard βcustomer serviceβ this and βcustomer serviceβ that and βwe love our customers.β Guess what?β¦
Excellent Customer Service IsΒ NotΒ A Brand!
If your goal is to melt into the crowd of mediocrity, then simply use any or all of these phrases:
- βI provide excellent customer service.β
- βOur customers are the focus of our business.β
- βWe treat our customers like family.β
- βMy goal is 100% customer satisfaction.β
- βMy customers are the life-blood of my business.β
- βWe deliver world-class customer service.β
- βWe only hire people-people.β
By the way, if youβre using these phrases,
the 90βs called β
they want their tag lines back.
Why βCustomer Service” is NOT a Brand
- Good customer service is the bottom-end, price of admission for any business.
- These statements are weak, made by individuals who donβt know what else to say.
- Also, most of the businesses who say these kinds of things do just that β they say it, but donβt deliver.
- Lastly, and most importantly,Β none of these phrases are compelling enough to make anyone want to learn more about you, much less do business with you.
You have a brand.
The question is do you know what it is?
Have you taken time to mold it and craft it into something that accurately and interestingly describes you?
If not, check out this branding resource from Hubspot. Itβs a good place to start. Or get in touch with me. Weβll work on it.
What do you think? Let me know in the comments.